Our Story

Hi — I'm Ran, and Velora Pets is my small shop, run here in the UK.

It started with a simple frustration. Shopping for my own animals, I kept finding the same two extremes: cheap, flimsy accessories that fell apart in a fortnight, or beautiful designer pieces priced as though they were made of gold. There wasn't much sitting in the honest middle — well-made, genuinely useful things, sold by someone who'd actually tell you the truth about them.

So that's what Velora tries to be.

What we actually promise

We don't stock a thousand things. We choose the products we'd happily buy for our own dogs and cats — the fountain that's genuinely quiet, the harness that genuinely doesn't pull, the bed that genuinely holds its shape — and we leave the rest.

We tell you the truth about delivery. Some of our items are dispatched from our UK partners and arrive in a few days; others are made to order and take a little longer. Whatever the item, the real timeframe is on the product page before you buy. No “it'll be there tomorrow” when it won't.

We stand behind everything. If something isn't right, you have 30 days to send it back — no interrogation, no fuss.

Still early days

Velora is young, and I'd rather be honest about that than pretend otherwise. If you're one of our first customers, thank you — genuinely. Your feedback shapes what we stock next, and there's a real person (me) reading every email that comes in.

If there's something you're looking for and can't find, just ask. I read everything sent to info@velorapets.org, usually within a day.

Thanks for stopping by.

— Ran, Velora Pets